Brenda Palms Barber is Founding Executive Director (since 1999) and CEO of the North Lawndale Employment Network (NLEN), a workforce development nonprofit agency that focuses on helping former offenders reintegrate to the workplace. In 2004, NLEN launched a social enterprise called Sweet Beginnings, an urban honey farming and natural skin care manufacturing business that trains and employs former offenders and others with significant barriers to employment. The recidivism rate for former Sweet Beginnings employees is four percent, compared to the national average of 65 percent. In this C-W.org Interview. Barber discusses the community impact of North Lawndale's large former offender population, the development of the social enterprise, the promise of green jobs, and the challenge of spreading the model to other cities.